Giorgio Armani is developing the fashion house's digital communication with the debut of a series of #ArmaniTweetTalks.

Launching in time for the designer's One Night Only event in Beijing this Friday, the project features live discussions on a variety of topics, involving leading fashion industry figures. The first discussion, focusing on the rise of China's fashion market, includes participation from Vogue China’s editor in chief Angelica Cheung and blogger Susanna Lau.